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How to spot trends

Spot Trends

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Why: The future is always in motion. A futurist mind can shape it. What: You will learn to make personal predictions to create new shared visions about the future. What: A deck of 100 trendcards.

Why: The future is always in motion. A futurist mind can shape it. What: You will learn to make personal predictions to create new shared visions about the future. What: A deck of 100 trendcards.

Think like an inverted Sherlock Holmes. You are collecting evidens to make deductions on events that has not happened yet.

Think like an inverted Sherlock Holmes. You are collecting evidens to make deductions on events that has not happened yet.

Look - and you will see. Predicting the future is like assembling a huge puzzle. Megatrends provide the edges. Trendcards the content. You can't see the bigger picture if you don't have any bricks.

Look - and you will see. Predicting the future is like assembling a huge puzzle. Megatrends provide the edges. Trendcards the content. You can't see the bigger picture if you don't have any bricks.

Trendspotting is a habit. Seeing what no one else is seeing is training your brain to be wired like you want it to be wired. And you can't get really good at it without sucking at it first.

Trendspotting is a habit. Seeing what no one else is seeing is training your brain to be wired like you want it to be wired. And you can't get really good at it without sucking at it first.

For trendspotting you can choose to use: An old fashion notebook or Pinterest (virtual boards). Or both. Pinterest creates and overview that allows you to see connections and blind spots.

How to use your notebook

How to use pinterest

Step 1: Create a pinterest profile.  Go to pinterest.com  Sign up with facebook or as new user.

Step 1: Create a pinterest profile. Go to pinterest.com Sign up with facebook or as new user.

Step 2: Install the pin it button

Step 2: Install the pin it button

Step 3: The pin it button now places itself in your browsers' bookmarks.

Step 3: The pin it button now places itself in your browsers' bookmarks.

Step 4: Go to a site that you find interesting and choose an article that makes you go woohoo.  Hit your pin it button and choose a picture. Create a board for your trends - and your all set.

Step 4: Go to a site that you find interesting and choose an article that makes you go woohoo. Hit your pin it button and choose a picture. Create a board for your trends - and your all set.

Step 5: Find me on pinterest if you need inspiration. You can pin from the net, opload from your computer, take photos from your own habitat, draw - the sky is the limit.  Be creative! Have fun!

Step 5: Find me on pinterest if you need inspiration. You can pin from the net, opload from your computer, take photos from your own habitat, draw - the sky is the limit. Be creative! Have fun!

Step 6: Start with the trends that entices you. If YOU find it interesting it IS interesting. If you find it a stressful task, your doing it wrong. It should feel mind expanding, fun and liberating.

Step 6: Start with the trends that entices you. If YOU find it interesting it IS interesting. If you find it a stressful task, your doing it wrong. It should feel mind expanding, fun and liberating.

Step 7: Look also for that which annoys you, what sticks in your brain, what could be a killer technology or behavioral change? Taboos - what we don't want to talk about often yields the best trends.

Step 7: Look also for that which annoys you, what sticks in your brain, what could be a killer technology or behavioral change? Taboos - what we don't want to talk about often yields the best trends.

Step 8: 5-10 minutes of trendspotting pr day is fine. The key is to nurture the center in your brain that employs your inner explorer, the rebel, the misfit, and the troublemaker :)

Step 8: 5-10 minutes of trendspotting pr day is fine. The key is to nurture the center in your brain that employs your inner explorer, the rebel, the misfit, and the troublemaker :)

Your assignment: spot as many trends you can from now until . .. Then go to sleep .. On create ONE trendcard that you feel a burning desire to share with your fellow 99 futurists.

Send The One Trendcard to me: asn@futurenavigator.dk. I will make it look amazing.

Send The One Trendcard to me: asn@futurenavigator.dk. I will make it look amazing.

A good trend card has a catchy titel, a spot on illustration and a short description that captures the essence of an otherwise complex message.

A good trend card has a catchy titel, a spot on illustration and a short description that captures the essence of an otherwise complex message.

This is good trendcard

This is good trendcard

This is a bad trendcard.

This is a bad trendcard.

We will ask these questions on 3 levels:  1 What do we need to be as a Company? 2 In my home organisation? 3 Who do I need and want to become?  .... As the world is in transition from more to better.

We will ask these questions on 3 levels: 1 What do we need to be as a Company? 2 In my home organisation? 3 Who do I need and want to become? .... As the world is in transition from more to better.

99 bunke

99 bunke

With these cards we will ask each other: What are you certain about? What are you uncertain about? If we anticipate this and predict that - what do we need to become really, really good at to succeed?

With these cards we will ask each other: What are you certain about? What are you uncertain about? If we anticipate this and predict that - what do we need to become really, really good at to succeed?

  • Notebook
  • Pen
  • Mobile or camera
  • Pinterest profile
  • Open mind