1. Most, not all, Nike retail boxes feature a date code stamped inside the box.
2. The reverse side of the clear tag will have an Air Max Zero logo on it. Make sure the typeface used is correct.
3. Air Max Zero's will have an Air logo debossed into the side molding. Make sure the typeface used is correct, note how the A and I are joined.
4. Air Max Zero's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.
Checkout the goVerify website or iPhone app for 27 steps to spotting fake Air Max Zeros
The creator of this guide has not included tools