New GHD products are packaged in a strong branded retail box. The colour and branding may differ but check carefully for any errors in brand logo size, shape and for the overall quality and finish.

Check the quality, colour and brightness of the images carefully, often images on counterfeit boxes seem dark through poor duplication. Also check the quality and spacing of copy and brand marks.

New GHD products are accompanied by a register booklet. It features a QR code that can be scanned by a smartphone QR reader to validate the product.

New GHD products are accompanied by a guarantee booklet. Check carefully the quality and clarity of the images, as well as the quality, positioning and spacing of all branding and copy.

New GHD products feature a hologram label on the power cable. In position 1 the hologram should read 'Original'. It also details a code which can be entered into the GHD website to check authenticity.

In position 2 the hologram should show the GHD sunburst logo.

New GHD products feature a product information sticker located on the inside arm. This also includes a date code that can be entered into the GHD website to register the styler and check authenticity.

How to spot fake ghd hair straighteners

Could you spot the difference between an authentic and fake pair of GHDs, whilst shopping online? What identifying features should you be looking for? Always ask the seller to use the youVerify app.