New Coach sunglasses are packaged in a branded retail box. Check that the logo and font exactly match an official one used. Older models may vary in color and style.

New Coach sunglasses are accompanied by an information booklet. Check the font, spacing and positioning of the logo, as well as other copy for any errors in spelling.

New Coach sunglasses are accompanied by a dust cloth featuring the repeated back to back CC logo. Check the spacing and positioning of the C's carefully.

New Coach sunglasses feature a small Coach logo etched into the lens. Check that the etching is clear.

Some new Coach sunglasses feature the nose frame dimensions on the nose bud itself. Check that these dimensions match the details on the inside left temple arm.

The inside right temple arm of Coach sunglasses feature the Coach logo followed by model name and numbers and CE signifying European Conformity.

The inside left temple arm of Coach sunglasses feature frame and lens measurements. Check that these match the same numbers detailed on the temple.