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There are more than 250.000 social media sites and it's counting up each day.
Information moves in lightning speed and most of them is not releated with you. But you somehow consume it everday.
How to survive?
Concentrate on your profession or interest.
Don't give your all efforts to be in every social media site Focus on your interest and stay on the highways. Do not try to be in all of them!
If you don't know what social media services (niche services) are releated with your profession, simply use Facebook and Twitter.
And be happy! Think simple...