How to increase market share in vietnam automotive market

Learning objective(s) of the Group: Strategic Management and Human Resource Management.

Research area: Vietnam Automobile market research Management of Business System Product Portfolio Management Marketing Management Company: Nissan Techno Vietnam (NTV)

Opportunity statement: Should NTV extend its product portfolios will help increasing the market share from 1.9% to 2.3% in Vietnam automobile market by 2016?

Alternative 01: Extend product portfolios will increase its market share from 1.9% to 2.3% in the Vietnam market by 2016

Alternative 02: Accelerate employees ’ productivity and efficiency by adding IIKPIs (Integrated & Individual Key Performance Indicators) plus sales target

Alternative 03: Open extra numbers of showroom and selling point (USP) to occupy bigger proportion of market share as well as marketing promotion campaigns

Alternative 04: Conduct employees’ retention & customer loyalty programs would help retaining & attracting more clients

Identify internal data: USP Analysis of current ones, Strategy, Budget and Sales projections in next 03 years, Cash flow Projections, NPV..., Customer research, Sales Report of 2012, HRM report

External reports : 1, Whitepaper, industry journals, Semi & academic journals, Industry experts 2, PESTEL of Vietnam business environmental elements 3, Competition market research

Background Info: Establishment in June, 2011. Business Contents - Development business about vehicles; units and components� 1.Design, draw, create CAD data� 2. Analyze� 3.Test �4.Measure �5. Others