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New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year. Remember real shoe boxes can accompany fake shoes.
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long.
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box.
The trademarked Nike swoosh is both carefully and immaculately stitched, glued or printed onto most pairs of Air Max 97 shoes. When inspecting the photo, ensure this is not done to a poor standard.
Most new Air Max 97's will feature a logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue.
Check that any logo printed on the insole is not worn away if the shoes are new. Check the print quality by making sure the edges of the logo are sharp.
New Nike Air Max 97's feature a full length Max Air unit for maximum impact protection. Check the Air unit is well made and clear. Make sure it has no marks or paint on it.
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished.
New Air Max 97's feature a heel tab which has the words "Air Max" embroidered into it. Make sure the embroidery and stitching is tight, evenly spaced and neat.
Nike Air Max 97's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.
New Air Max 97's feature a logo button in the sole under the heel. Check the quality of the printing of the swoosh as well as the production of the button itself.
New Air Max 97's have perfectly stitched on soles. Check that the stitching is tight, evenly spaced and neat. Some styles may have different colours for the left and right shoes.
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