Sometimes the hardest part of creating a brand is describing it to the world. So our friends at FedEx are sponsoring our Build Your Digital Brand Online Class so that you can take it for FREE!

$Knowing what you aren\u2019t is just as important as knowing what you are! Think of some companies that could be your competitors, brands that inspire you + ones that just really aren\u2019t your jam.$

Knowing what you aren’t is just as important as knowing what you are! Think of some companies that could be your competitors, brands that inspire you + ones that just really aren’t your jam.

MAD LIB 1: My company is [characteristic 1] + [characteristic 2] but never [characteristic 3]. (For example, “My company is vibrant + authentic but never disorganized.”)

$Take a second to think about what the goods or services you offer add to your user\u2019s life. You\u2019re not just selling a product or service, you\u2019re selling the impact it has on someone\u2019s life.$

Take a second to think about what the goods or services you offer add to your user’s life. You’re not just selling a product or service, you’re selling the impact it has on someone’s life.

MAD LIB 2: My company’s mission is to [serve X purpose] for [target user] through [good/service]. (For example, “My company’s mission is to inspire personal growth in creatives through fun classes.”)

For a whole lot more info on getting your brand off the ground, make sure to check out our FREE Build Your Digital Brand Online Class through December 31st, 2016. http://bit.ly/digitalbrandclass

How to create a mission statement with mad libs

Create a Mission Statement With Mad Libs